Client: McKenzie Homes
Project: new website with development microsites
McKenzie Homes are a popular new homes construction company based in London, ON. The company decided to revamp their existing Akira Studio website in order to give more details on their major developments.
We developed a contemporary, inviting design with a 'microsite' for each development. This is a single scrolling page designed to expand on the features, location and amenities of each individual development beyond the basic information offered by other local home building firms.
WalkScore built in
Innovative features included in each microsite include the WalkScore, an interactive map showing the walking distance to local amenities such as restaurants, coffee shops and grocery stores.
Plans, pictures and news
Potential buyers can scroll further down to see the development site plan, home plans and a gallery of images of the homes for sale. The microsite also includes a specific news section at the end, so buyers can be kept up to date with progress and what properties have already sold.
Welcome to our community
One of the most popular parts of each microsite is the description of the community, offering buyers an insight into what it's like to live there, and what sort of family it might suit. This is particularly useful for out of county/province buyers who may not know the locale well.
Microsites for any market
This format of microsites within a main company website has proved extremely successful for other local homebuilders, real estate agents, and other businesses with multi-site locations, such as retirement villages. Akira can also apply the microsites format to other markets and industries with equal success.
- Builders' website with new home development microsites
- Clean, contemporary design
- Full width slideshow of images on home page
- Clients can update website text and images anytime via online CMS