Client: Verriez Executive Search
Project: Responsive website design, SEO & copywriting
Verriez Executive Search are a highly successful executive search company based in London Ontario, recruiting candidates for executive level positions in Canada, the USA, Mexico and other international locations.
Verriez wished to expand their client based by updating their website design and using SEO research to appear in more search engine results (SERPs). The key aims of the project were:
1. Update the website for a professional and approachable image
2. A responsive web design for national and international mobile device users
3. SEO research and copywriting to improve SERPs results
Professional services, professional website
Akira created a website that reflected the far-reaching search capabilities of Verriez in seeking out the best national and international candidates for high level and executive positions.
High prominence was given to the company blog/news feed on the home page to keep both clients and candidates informed of new developments. Text sliders were used to include highlight key areas of expertise, such as Specialists in finance and accounting executive search, without cluttering the home page design too much. This was complemented by a straightforward back-end CMS system so Verriez could update their Current Searches page quickly and easily.
Responsive, mobile-friendly design
With the majority of both candidates and clients being heavy users of mobile touch-screen technology, Akira Studio designed a fully responsive website that would automatically reformat according to the device and being used. This enables professionals and business people using a wide range of mobile devices, from smartphones to iPads and Blackberrys, to access the website while out and about, away from the prying eyes of their current boss!
SEO keyword research and copywriting
SEO research established the key phrases both prospective clients and candidates were typing into search engines to find executive search recruitment services. The research results were then gently incorporated into new on-page text and meta tags, created by our copywriter Kirsty after in-depth discussions over Skype with director Paul Verriez in London Canada, Kirsty near London UK and Paul's colleague Tara in yet another office!
- New website design to reflect Verriez's professional standing
- Responsive web design for mobile users
- Intercontinental conference calls, free via Skype!
- SEO research into keywords used in Canada and other locations
- Copywriting including unique meta tags for every page