Google is rebranding its PPC advertising platform Google Adwords as… Google Ads.
So far, so good.
However, dig a little deeper and it’s actually a rebrand of three Google advertising brands, which admittedly is less confusing than the current set-up.
So, what does the rebrand involve and will it affect your choice of whether to advertise using Google or Facebook, or both, or neither!
Last month, Prime Minister Justin Trudeau addressed a conference in the US touting the excellence of Canadian developments in AI (artificial intelligence).
It’s not the first time either; as Canadian Business website said;
“Trudeau has become a kind of marketer-in-chief for Canada’s tech economy ambitions… He said that Canada is making a “deliberate choice,” but not an easy choice, to embrace change at a time when new technology is disrupting workplaces and leading to anxiety and fear about the future.”
Many of our clients are also making a “deliberate choice” to embrace the changes they need to make to update and improve their online presence.
And we’re delighted that they want to make their changes with Akira Studio, whether as a new customer or a long-standing one.
Websites are like flared jeans; what was once totally on-trend is now retro, and not in a good way.
If your website design is more than five years old, it will be showing its age in more ways than just its design. Technology moves on relentlessly, and with that come new expectations from your clients and customers about what your website should be able to do.
Like it or not, your website is in constant comparison with every other website your clients visit, or your customers purchase from, from Amazon to Zoopla.
So, if your website doesn’t look good on mobile devices, or the e-commerce solution process is slow, it’s time to give it a much-needed update.
Facebook has not had a good year.
The aftermath of the Cambridge Analytica scandal rumbles on, and the recent “improvements” that restricts the amount of company message shown has not pleased businesses.
Small wonder then that Instagram has seen rapid growth in membership, eager for its more direct, personal approach with the emphasis on fun, not politics or opinionated rants.
So, is it time to say farewell to Facebook and get into Instagram? Yes and no…
If you own a business in the UK, or your Canadian business does business with any country in the EU, you’ll need to take action.
The new GDPR legislation is coming into force on 25th May 2018, which affect the use, acquisition and storage of personal data of any citizen or resident of any member state of the EU.
This applies regardless of where your business is based.
So, if you sell goods or services to Europe, even online, you need to take notice and act now.