Akira Studio blog - Web Design London Ontario

Our copywriter and SEO guru Kirsty spent a packed day by the seaside just before Easter, discovering the latest developments in SEO, search and other things web-geeky! 

brightonSEO is a conference that brings together the brightest sparks in online marketing and SEO in quick-fire 20 minute presentations. It's fast, fascinating and in some cases, flabbergasting! 

Here are her top takeaway tips, and how you can apply them to your website or social media to make them work just that little bit harder.

Thinking of getting an online shop to sell your goods direct to eager buyers across the country?

Excellent!

Have you devised a marketing plan to promote your online e-store by identifying and contacting prospective customers?

Sort of?

And is that plan for a one-off mega push or a sustained campaign over several weeks?

Ah….

An online store is at its heart a sales brochure, albeit a very clever one that has instant buying options built in.

So, you need to promote it like a good old fashioned full colour ‘hold it in your hand’ printed sales brochure, to ensure your online e-shop is the success you and your business want it to be.

If you’re a member of a Facebook group for your local area, you will have noticed strange maps popping up every time someone posts and asks for a recommendation.

Kirsty our UK-based SEO guru and copywriter explores the wonderful world of Facebook Recommendations.

What she found might surprise you, as Facebook recommendations  don’t necessarily work the way you’d expect them to…

• Hassles with your hosting?
• Not getting the service you need?
• Need extra layers of security?

Every website needs to be hosted somewhere, and your choice of that “somewhere” can have a major effect on the visibility and smooth running of your website.

So, how do you work out what’s the best hosting for your website?

And why might a monthly combined maintenance and hosting website care package be the best for your business?

Here's how....

As of 31 January, the new Chrome browser may start flagging your website up as "Not secure".

Don't panic!

Your website is just as secure as it is today. It's not suddenly become vulnerable to cyber attacks or hackers.

It's just the new version of the browser (Chrome 56) noticing that your website has not got an SSL certificate. Your website therefore appears as an http:// address, not an https://.

However, you will need to take action within the next few months.

Here's our guide to how - and why.