Akira Studio blog - Web Design London Ontario

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Are you a goldfish? The 6 second attention span

goldfish bowl forest

How long can you pay attention to something? 

Research suggests that our attention span is increasingly getting shorter.

The much-touted goldfish attention span is said to be about 9 seconds. Our human attention span, some suggest, has dropped to a mere six seconds.

But is this really the case?

Are we all fish in a bowl when it comes to reading content or engaging with video content?

No, we’re not. Read on to find out why….

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Six quick wins to boost your business website while you wait


coffee mug laptopAt Akira, we are website people. We build them, revamp them, optimise them, write them, upgrade them and host them.

And that takes time.

When you first come to us, we know you’re all fired up and ready to go. You want everything to go full steam ahead, so you can get the job done and start reaping the rewards of your new/optimised/redesigned website.

However, quality web design and website creation takes time, as does in-depth keyword research, and writing high quality, effective and SEO-savvy website content.

Equally, it also takes you time to collate, read, check, amend, approve and sign off all the elements of your website we’ve created for you.

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LinkedIn: why your business needs to be in it to win it

linkedin logo people

LinkedIn is the grande dame of social networks, launched waaaay back in 2003 as a platform for posting cvs and looking for jobs.

Often lagging behind more technologically advanced platforms such as Facebook, it is now really coming into its own. This is in part due to the very simplicity that made it look dated just a few years back.

At its heart, LinkedIn is indeed a simple beast. It’s an easy way to connect with business folk. Searches are quick, easy and so long as you’re not trying to find a John Smith, you’ll find the person you’re looking for pretty quickly.

You can also see contacts people you know have connected with, and expand your own network that way too.

And that’s the whole point of LinkedIn for business - finding people and making business connections.

 

 

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Do you trust me? How the latest Google algorithm changes affect your website

geek shock

It’s happened again: Google have made a change to their search algorithm and the tech world is throwing its hands in the air in shock.

We’re not sure quite why!

According to Moz, (1) Google changes its algorithm around 500-600 times per year.

That’s almost twice a day.

Most changes are so minor as to go unnoticed, but some are much more noticeable.

So, do you need to worry about Google’s changes, and how might they affect your business?

(Spoiler alert: yes and no!)

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How many online searches? Some Internet stats that surprised us

earth internet

We all know that the internet is vast, huge, enormous, and that any website is just one little tiny speck in the online universe.

 

Yet still these stats on internet use and searches are pretty mind-boggling, and can be a bit scary.

 

So, we’ve taken some of the most eye-popping and actually drilled down into what they mean for your business website.

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