LinkedIn is the grande dame of social networks, launched waaaay back in 2003 as a platform for posting cvs and looking for jobs.
Often lagging behind more technologically advanced platforms such as Facebook, it is now really coming into its own. This is in part due to the very simplicity that made it look dated just a few years back.
At its heart, LinkedIn is indeed a simple beast. It’s an easy way to connect with business folk. Searches are quick, easy and so long as you’re not trying to find a John Smith, you’ll find the person you’re looking for pretty quickly.
You can also see contacts people you know have connected with, and expand your own network that way too.
And that’s the whole point of LinkedIn for business - finding people and making business connections.