Akira Studio blog - Web Design London Ontario

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New year, new decade, old website?

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Next year is the start of a new decade, and the fourth decade in which websites have been online.

The first web page went live in August 1991, and was built by the founder of the world wide web, Sir Tim Berners-Lee, at CERN in . Interestingly, the page’s original URL looks remarkably familiar - http://info.cern.ch/hypertext/WWW/TheProject.html 

Fast forward to 2020, and the whole concept of easily accessible information online is central to our way of life. As with all emerging technologies, the internet revolution created new jargon, (search engine, cellular phone) and then products made it redundant (Google, iPhone).

Let’s face it, who actually remembers what http, html or CSS stand for?*

We do, and that's just one reason why we want to help you update your business website and make it 2020 ready.

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Entities: what are they and why are they important

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This month, our SEO guru Kirsty headed down to Brighton to hear about the latest developments in search marketing and SEO.

There is so much to learn about and discuss that over 4,000 people attend this conference, held twice a year.

Every conference, a technique or concept emerges as a top topic, and this September, it was definitely “entities”.

We’ll say right now, you might find this article a bit ‘geeky’ in places but stick with it.

You’ll be hearing a lot more about entities in the future.

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Picture perfect: why your website deserves optimized photos

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You’ve got a website,

You’ve had it for a few years. It works just fine.

You last updated it, er, about a year ago, maybe more?

Photos are a bit old but…

Stop right there!

Your website is often the first encounter potential clients have with your business and your brand.

• What do the photos on your website tell them about your business?

• Are they on trend or showing their age?

• Are they optimized for speed?

It’s time to show your images some love with our five top tips for image optimization.

 

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Words that sell: how to write effective product descriptions

mens Tennis shoes SDo you sell products online? Then you’re part of a retail e-commerce market that was worth a massive US$40bn in 2018. 

Yes, you did read those figures right - billions, not millions!

That equates to a 7.3% shares of total retail sales in Canada in 2017. What’s more, 75% of consumers spent more that $500 online in 2018.

And online sales are set to grow too: 

“Revenue generated within the retail e-commerce market is expected to surpass 55 billion Canadian dollars by 2023, up from 40 billion in 2018.” (1)

So, how can your business maximise its online sales potential? First you need to sell to Google…

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Why every business website needs professional SEO

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At Akira, we build websites.

The best websites we build, by far, are created from the ground up with SEO (search engine optimisation) at their heart.

However, we know that to some clients, SEO is a mystery.

It looks like we’re just adding services that they can do themselves, such as writing content.

(We do explain, but sometimes we get that glazed "I don't talk techie" look back!)

So, why do ALL websites need SEO, and how does it benefit your business?

We’re not going to tell you.

Instead we’re going to let one of Google's Webmasters tell you!

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