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Shop until you drop: business benefits of an e commerce store

shopping online bag greenOver the past few months we've been helping several clients sell their goods and services online for the first time.

We’ve created an e-commerce website for products and services as diverse as testing grips, limo hire, homeopathic pet supplies and street lighting keys.

So, what are the business benefits of an online e-store?



Why have an online shop?

An online shop is a great way to sell your products or services, promote special offers, and gain new customers nationwide.

Just like a real bricks and mortar store, you can add new products, offer different colour options, models or sizes, book services, take credit card payments, and ship anywhere you wish. Your store is open 24/7, doesn't require any staff to man it, and has the security of high-level encryption for financial transactions.

Your shop can sell as much or as little as you wish, and the evidence suggests that the more niche you make your store, the more effective it will be. Here’s some we prepared earlier:

screen shots LondonW11web

Cashmere knitwear from Londonw11.com

Owner Eva-Maria is a knitwear designer who sells her beautiful range of luxury cashmere knitwear direct to the public. Her e-store features sweaters, loungewear, scarves and cardigans in cashmere - and that's it. So, when people come to her shop, or find it through searching on Google, they find exactly what they are looking for; high quality Italian and Scottish cashmere designer clothing. This focus on a core product, presented in a chic, contemporary design by Akira, ensures her product is seen, purchased and worn by customers all over the UK and Europe. (Read more on our LondonW11 case study.)

Dr Jeff store web

Homevet Product Store

Dr Jeff Feinman is one of the USA's foremost integrative veterinarians, and was the first Certified Veterinary Homeopath in the state of Connecticut. Dr Jeff's blogs and articles on keeping pets happy and healthy are read by thousands of pet owners looking for a different approach to their animal's welfare. He also answers questions on his own forum, and via Facebook and Twitter.

Akira Studio have helped Dr Jeff develop his original website into the comprehensive resource it is today, including the popular Pet Owners forum. Due to the number of clients having issues sourcing products, Dr Jeff recently added a new online store to his website. Now he can offer a whole range of homeopathic and natural remedies on his website, so pet owners can get advice and products at the same site. Visit the HomeVet store.

 AP Tools eshop 2w

AP Tools Ltd UK

AP Tools in Hampshire supply the top industrial tooling brands to the Aerospace, Manufacturing, Engineering and Composite industries around the world. Akira designed a new online shop solution for their extensive range of air tools, hand tools, cutting tools and riveting tools.

With most products offered in different models from the same brand, each with different specifications and included accessories, it was vital that the shop enables customers to find the exact product they require quickly and easily. Easy one click 'add to basket' buttons enables customers to add as many tools as they wish, then manage their order in the cart and view associated shipping costs. The new AP Tools e-store is clean, fast, efficient and secure, and enables the company to sell and ship tools all over the world.


If you'd like to sell your products online and want a complete package including design, hosting and expert help when you need it, call us or see our Ecommerce Store page for more details.

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