Akira Studio blog - Web Design London Ontario

Our Blog

How many online searches? Some Internet stats that surprised us

earth internet

We all know that the internet is vast, huge, enormous, and that any website is just one little tiny speck in the online universe.


Yet still these stats on internet use and searches are pretty mind-boggling, and can be a bit scary.


So, we’ve taken some of the most eye-popping and actually drilled down into what they mean for your business website.

The really big numbers


Global population = 7.8 billion

The global population is currently estimated to be 7.8 billion. Population growth is around 83 million annually, or 1.1% per year. 

Benefit = lots and lots and lots of potential customers!

Number of people globally with internet access = 4.1billion

As of February 2018, 52% of the world's population has internet access. 

Benefit = still lots and lots and lots of potential customers!

Number of websites on the Internet = 1.8 billion

According to Netcraft’s latest survey, there are 1,661,467,123 (over 1.6 billion) websites on the Internet. That’s 1 website for every 6.2 people in the world.

Number of active websites = less than 185 million (184,898,922)

That’s only 11.1%! So, 88.9% of websites are just sitting there doing nobody any good whatsoever!

Benefit = make sure your website is in that top 11% by keeping it active. Post an article, update your webtext, change your photos, add a video. Just do something on a regular basis.

Number of online searches made every second = 69,000 

There are over 69,000 search queries made every second. That equates to over 3.5 billion searches per day, and 1.2 trillion searches per year. Awesome!

Benefit = someone is probably looking for products and services like yours every day. Keyword research will reveal just how many people are searching in your country - ask us for details.

Number of searches made using mobile devices = over 50%

In 2017, 50.3% of all searches made globally were made using mobile devices. In many countries, the usage is much higher.

That’s one reason Google introduced mobile-first indexing in March this year. As the search giant explains in their own blog: 
“Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for. We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index.”

As of January 2018, 33% of searches in Canada were made using mobile phones, up from 29% in the previous year.

Benefit = mobile friendly websites will rank better. The older your website is, the more likely it is not to be mobile-friendly. At Akira Studio, we can bring your website bang up to date with all the requirements for fast, easy access on a mobile device, and preserving your ranking in Google too.

Top search engine for 2017 = Google

No surprise there, but their average net share was just under 75%. (6) That means that 25% of searches were made using other search engines, such as Yahoo, Bing and Baidu. Even the tiddlers such as AOL, duckduckgo and Ask are getting 1% of the market share.

Benefit = Google isn’t the only search engine. It’s worth looking at where your website comes in their rankings. The results may surprise you.


Need help with updating your website?

Call us - we’re just as happy to help with website redesign, revamps, upgrades and updates as we are with new websites. or email us with a brief outline of your issues and your website URL, and we’ll get back to you.





InternetLiveStats.com live counter 





Do you trust me? How the latest Google algorithm c...
A game of tag: why meta tags are vital for SEO