You've got the website, you've got the social media accounts, so - what you do post about?
It's a question many business people struggle with, and with good reason. Many of us started our careers in an era of corporate discretion and formality.
Now we're being asked to engage with customers we haven't met on an almost daily basis.
The general maxim for all social media posts is to only post what you would be happy to see again with your grandmother, company CEO and six year old nephew sitting beside you - and a shareholder or two.
Which still leaves the question of what customers would want to read on your posts, and what they would actively click and Like...