Akira Studio blog - Web Design London Ontario

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What do your customers Like, and why?

blog computer keysYou've got the website, you've got the social media accounts, so - what you do post about?

It's a question many business people struggle with, and with good reason. Many of us started our careers in an era of corporate discretion and formality.

Now we're being asked to engage with customers we haven't met on an almost daily basis.

 The general maxim for all social media posts is to only post what you would be happy to see again with your grandmother, company CEO and six year old nephew sitting beside you - and a shareholder or two.

Which still leaves the question of what customers would want to read on your posts, and what they would actively click and Like...

 

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Top Google ranking factors for 2015: backlinks

backlink blackboardOur recent review of various Google ranking factors left us in no doubt that backlinks are absolutely key.

Backlinks are simply links back to your website from other websites. Each backlink acts like a 'vote of confidence' for your website. The more 'votes' you have, the more respect Google will give to your website.

And the more respect Google has, the higher your website will appear in its search results.

 

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