Akira Studio blog - Web Design London Ontario

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Selling pens to search engines: why quality SEO copy is essential for e-commerce sites

spectre dvd cover
At Akira, we build a lot of e-commerce websites, and we're always keen to discover new and better ways to help online store owners improve their site's visibility in the search engine results.

Nine times out of ten, this boils down to the need for well-written text that people and search engines want to read, and more importantly, converts a reader into a buyer.

The majority of our e-store owners don't actually make the products they sell. They are retailers selling well-known brands, and offer a whole catalogue of products to choose from.

The manufacturers provide pre-written descriptions and photos, so the temptation is just to copy and paste in the standard description, sit back, and wait for the orders to roll in.

Which they won't, for one simple reason...

 

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Lessons from Black Friday; your ecommerce website must not crash!

black friday retro

Black Friday may not be the big deal it is in the US, but Canadians do love a bargain as much as the next shopper!

So, while the Toronto Star* reported that most shopping malls were “politely busy", possibly due to deals starting earlier in the week, the same could not be said of some online stores….

 

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Shop until you drop: business benefits of an e commerce store

shopping online bag greenOver the past few months we've been helping several clients sell their goods and services online for the first time.

We’ve created an e-commerce website for products and services as diverse as testing grips, limo hire, homeopathic pet supplies and street lighting keys.

So, what are the business benefits of an online e-store?

 

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