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What SEO is NOT: debunking 5 popular SEO myths

SEO superhero2In a US election week when fact and fiction appear to be interchangeable (and what seemed a far-fetched fantasy only a year ago becomes reality), we’ve decided to debunk a few SEO myths that have been flying about recently.

Clients often ask us to "SEO" their website, as if it were a process that's easy to apply, like a coat of paint.

Unfortunately, it's not that simple.

Search engines keep changing what they want to see in a website.

So, SEO has to adapt to those new requirements accordingly.

This state of constant flux leads to myths building up over what SEO is, what it isn't and 'quick fixes' to get to the top slot in Google (which, btw, don't exist).

So, we're about to bust a few myths. Stand back...

 

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All change - 7 easy ways to update your website

dusty BMW carHow old is your family car?

• Do you change it regularly to get all the new features and fuel savings?

• Or do you hold onto it until the fender is hanging off and the repair costs outstrip the value of the car?

Now, how old is your website?

• Is it fast and responsive, or a little slow off the mark?

• It it attractive and shiny, or a bit tired and rusty?

The good news is that with websites, unlike cars, you don’t have to rush out and buy a whole new one to get the latest features and styles. You can update the one you already have from Akira!

 

 

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The world’s best WordPress websites

wordpress logoAt Akira, we build our website using two systems, Joomla and Wordpress. We love Joomla for its power and stability, but WordPress takes the crown for ease of use and sheer flexibility.

Wordpress has come a very long way from it’s origins as a blogging platform. Now, some of the world’s biggest websites are built using Wordpress, and they couldn’t look and feel more different.

 

Here are some of the stand-out websites created in WordPress, including one of our own, so you can see for yourself just how flexible WP is….

 

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Akira Studio is 10 on Friday!

akira gold 10 onlyYes, it’s hard to believe, but Akira Studio has been in business for 10 years this Friday 19 February.

To celebrate, we’ve been posting a countdown of Amazing Akira Facts on our Facebook page (https://www.facebook.com/akirastudio/).

We’ll be having some cake and fizz in the office on Friday, so if you’d like to pop in and say hi, you’re very welcome.

Best of all, we have a very special deal just for the day itself. Like our Facebook page now, as we’ll be posting details at 10am on Friday morning.

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Does my small business really need a website?

show store owner W

It’s a question that you might well ask if you’re the owner of a very small business serving a local market.

According to a new survey*, 59% of small Canadian businesses do not have a website at all, and 41% of small business owners though their business was just too small to make it worthwhile.

Globally, these figures for very small businesses are about the same.The difference is that 55% of these businesses elsewhere in the world plan to build a website, whereas only 33% of Canadian businesses do.

 

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Google Search: in it to win it

magnifying glass

Here's a statistic to make your eyes boggle - over one billion searches are made on Google every month, and over half of those are made using mobile devices.

That's one billion searches for information or news, but what exactly were people looking for in 2015? 

Here are just some of the top 'trending' searches from 2015 in Canada. (Other countries are available!*)

 

 

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Less Local than before? How the changes to Google+ could affect your business

GooglePlus logo newIn their never-ending quest to keep the world of SEO on their toes, (or so it seems) Google have made some major changes to Google + pages.

Google + (Google Plus) has always been a bit of a minefield, but the main reason businesses used it was to ensure their place in local search results.

Your Google Local profile gave you the ability to add crucial information about any bricks and mortar business, such as the correct address, telephone number and company information. The fact that you also got a dedicated Google+ page, a sort of “Facebook light” profile page was a bonus.

But now it's all change again at Google+...

 

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Google gets more mobile-savvy from 21 April 2015

mobile devicesGoogle often make updates and changes to the way they rank websites, but they very rarely announce them in advance. So when they do, we all should sit up and take notice.

Google have already made updates to their algorithms to adapt to the rise in searches made using mobile devices including phones, iPads and other tablets.

The search engine now checks that websites work properly on a range of mobile devices, and makes it simpler for users to find and view web pages that are mobile-friendly.

 

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