Akira Studio blog - Web Design London Ontario

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Got a website? Send emails? You’re in digital marketing.

marketing definition2Everything you do in your business is, ultimately, marketing, from the flyers you print to the way you talk to your customers.

Digital marketing is simply the stuff you do using your pc or phone to help sell your business, and that includes your website, emails, social media posts, the lot.

So, we’re all digital marketers in some form or other, even if we get someone else to do the actual writing or website building or email newsletter (like Akira does for clients in Canada and the UK).

The problem is, sometimes we don’t tie all our marketing ideas together in a cohesive plan, and it all starts to get a bit messy around the edges...

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Selling pens to search engines: why quality SEO copy is essential for e-commerce sites

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At Akira, we build a lot of e-commerce websites, and we're always keen to discover new and better ways to help online store owners improve their site's visibility in the search engine results.

Nine times out of ten, this boils down to the need for well-written text that people and search engines want to read, and more importantly, converts a reader into a buyer.

The majority of our e-store owners don't actually make the products they sell. They are retailers selling well-known brands, and offer a whole catalogue of products to choose from.

The manufacturers provide pre-written descriptions and photos, so the temptation is just to copy and paste in the standard description, sit back, and wait for the orders to roll in.

Which they won't, for one simple reason...

 

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Top takeaways from BrightonSEO you can action now

brightonSEO cover 770x339Our SEO guru Kirsty attended a major UK conference on all things SEO last week, attending no less than 12 presentations during a packed day.

Here’s five of her favourite takeaways from the event, which attacted almost 1700 SEO experts from the UK and across Europe.

 

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Local search and the important of regular NAPs

sleeping aardvarkAt Akira, we’re acutely aware of the need for local businesses to be found in local searches.

We also know from personal experience how hard it can be to move your business from one location to another.

Our recent office move from Ingersoll to our new web design studio in London ON highlighted one very important process; consistent NAPs.

 

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The world’s best WordPress websites

wordpress logoAt Akira, we build our website using two systems, Joomla and Wordpress. We love Joomla for its power and stability, but WordPress takes the crown for ease of use and sheer flexibility.

Wordpress has come a very long way from it’s origins as a blogging platform. Now, some of the world’s biggest websites are built using Wordpress, and they couldn’t look and feel more different.

 

Here are some of the stand-out websites created in WordPress, including one of our own, so you can see for yourself just how flexible WP is….

 

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How fast is your internet?

golden snailIt’s one of those questions everybody seems to ask when the subject of websites comes up - “How fast is your broadband? Mine’s only….”

Slow business internet connections are not only irritating, they can also affect how you view the internet as a whole. If your internet is slow, then it must be the same for everyone, right?

Not at all. Figures from TestMy.net show that your broadband speed really does depend on where you live. That in itself isn’t surprising, but the locations with the fastest average speed did surprise us…

 

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Dipping into the 5 top consumer trends for 2016

crisps and dipsAs a small business owner, it’s sometimes hard to keep up with the latest trends and fashions, let alone look ahead to what might be hot next year.

Which is precisely why we like Trendwatching* so much.

While the company provide very detailed (and very expensive) reports for global brands on predicted trends in consumer behaviour, they also let us smaller businesses in on the major trends for the year ahead. 

These parent mega-trends (their words, not ours!) are not a ‘must do’ for smaller businesses, but they do give an idea of what the big name brands might be aiming for...

 

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Does my small business really need a website?

show store owner W

It’s a question that you might well ask if you’re the owner of a very small business serving a local market.

According to a new survey*, 59% of small Canadian businesses do not have a website at all, and 41% of small business owners though their business was just too small to make it worthwhile.

Globally, these figures for very small businesses are about the same.The difference is that 55% of these businesses elsewhere in the world plan to build a website, whereas only 33% of Canadian businesses do.

 

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