Akira Studio blog - Web Design London Ontario

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Got a website? Send emails? You’re in digital marketing.

marketing definition2Everything you do in your business is, ultimately, marketing, from the flyers you print to the way you talk to your customers.

Digital marketing is simply the stuff you do using your pc or phone to help sell your business, and that includes your website, emails, social media posts, the lot.

So, we’re all digital marketers in some form or other, even if we get someone else to do the actual writing or website building or email newsletter (like Akira does for clients in Canada and the UK).

The problem is, sometimes we don’t tie all our marketing ideas together in a cohesive plan, and it all starts to get a bit messy around the edges...

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Trending topics (and why customers love them)

Ewok Star Wars Pet CostumeAt this time of year, most stores have already set up their Christmas window displays, reminding us that it’s time to buy those special presents for friends and family.

We’re also decorating our homes and putting up the flashing reindeer and icicle lighting on the front porch (or is that just us?!). It reminds us that Christmas is coming and we still haven’t bought the darn turkey.

At the same time, across the world, sci-fi fans are getting very, very excited about the new Star Wars film which opens on December 18th. Wherever you look, there is Star Wars stuff, from toys to t shirts, mini figures to dog costumes (yes, really - see left).

So, three top trending topics this month are #Christmasgifts, #xmaslights and #StarWarstoys. By clever use of blogs and hashtags, your business can become part of the online conversations these trending topics create.

 

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Jolly Good Reasons to Tweet

twitter logoSometimes, it's hard to see the business benefits of social media, especially for small businesses. There's always that nagging question in your mind; is anybody actually reading this?

However, a new announcement from Google changes the landscape completely.

In a new deal with Twitter, tweets will appear in Google search results page (SERPs). What's more, tweets will appear in real time as they are posted, making search results for tweets almost instantaneous.

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