Akira Studio blog - Web Design London Ontario

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What SEO is NOT: debunking 5 popular SEO myths

SEO superhero2In a US election week when fact and fiction appear to be interchangeable (and what seemed a far-fetched fantasy only a year ago becomes reality), we’ve decided to debunk a few SEO myths that have been flying about recently.

Clients often ask us to "SEO" their website, as if it were a process that's easy to apply, like a coat of paint.

Unfortunately, it's not that simple.

Search engines keep changing what they want to see in a website.

So, SEO has to adapt to those new requirements accordingly.

This state of constant flux leads to myths building up over what SEO is, what it isn't and 'quick fixes' to get to the top slot in Google (which, btw, don't exist).

So, we're about to bust a few myths. Stand back...

 

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Got a website? Send emails? You’re in digital marketing.

marketing definition2Everything you do in your business is, ultimately, marketing, from the flyers you print to the way you talk to your customers.

Digital marketing is simply the stuff you do using your pc or phone to help sell your business, and that includes your website, emails, social media posts, the lot.

So, we’re all digital marketers in some form or other, even if we get someone else to do the actual writing or website building or email newsletter (like Akira does for clients in Canada and the UK).

The problem is, sometimes we don’t tie all our marketing ideas together in a cohesive plan, and it all starts to get a bit messy around the edges...

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All change - 7 easy ways to update your website

dusty BMW carHow old is your family car?

• Do you change it regularly to get all the new features and fuel savings?

• Or do you hold onto it until the fender is hanging off and the repair costs outstrip the value of the car?

Now, how old is your website?

• Is it fast and responsive, or a little slow off the mark?

• It it attractive and shiny, or a bit tired and rusty?

The good news is that with websites, unlike cars, you don’t have to rush out and buy a whole new one to get the latest features and styles. You can update the one you already have from Akira!

 

 

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The world’s best WordPress websites

wordpress logoAt Akira, we build our website using two systems, Joomla and Wordpress. We love Joomla for its power and stability, but WordPress takes the crown for ease of use and sheer flexibility.

Wordpress has come a very long way from it’s origins as a blogging platform. Now, some of the world’s biggest websites are built using Wordpress, and they couldn’t look and feel more different.

 

Here are some of the stand-out websites created in WordPress, including one of our own, so you can see for yourself just how flexible WP is….

 

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Does my small business really need a website?

show store owner W

It’s a question that you might well ask if you’re the owner of a very small business serving a local market.

According to a new survey*, 59% of small Canadian businesses do not have a website at all, and 41% of small business owners though their business was just too small to make it worthwhile.

Globally, these figures for very small businesses are about the same.The difference is that 55% of these businesses elsewhere in the world plan to build a website, whereas only 33% of Canadian businesses do.

 

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Canada, a great place to live - and work

Key Findings Canada Land of the Free

The Legatum Institute has just released the latest findings from its 2015 Prosperity Index. The headline news is that Canada is now the freest country in the world, up five places from last year to claim the top spot in the Personal Freedom index.

94% of Canadians believe that living here gives them the freedom to choose the course of their own lives. Canadians are also highly tolerant lot; 92% of Canadians think Canada is a good country for immigrants and ethnic communities alike.

And there’s more to celebrate too…

 

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Shop until you drop: business benefits of an e commerce store

shopping online bag greenOver the past few months we've been helping several clients sell their goods and services online for the first time.

We’ve created an e-commerce website for products and services as diverse as testing grips, limo hire, homeopathic pet supplies and street lighting keys.

So, what are the business benefits of an online e-store?

 

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Top Google ranking factors for 2015: backlinks

backlink blackboardOur recent review of various Google ranking factors left us in no doubt that backlinks are absolutely key.

Backlinks are simply links back to your website from other websites. Each backlink acts like a 'vote of confidence' for your website. The more 'votes' you have, the more respect Google will give to your website.

And the more respect Google has, the higher your website will appear in its search results.

 

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How can the colour (or color) of a website button affect how people click on it?

Buy NowEvery website has buttons, those coloured enticements to "Buy Now" or "Sign Up" or even just "Read More…"

And even though we may not realize it, the colour of these buttons can strongly influence whether we click on them – or not.

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Lithuanian Association for the Blind & Visually Impaired - Accessibility Review

Lithuanian Association for the Blind & Visually Impaired - Accessibility Review

As part of our website accessibility work the Akira Studio Team has been working with The Lithuanian Association for the Blind & Visually Impaired to ensure our WCAG projects are accessible and compliant.

Special thanks to Paulius our developer for championing this work. Below is a review of our latest municipal project http://www.ingersoll.ca/ from the association:

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D and H Rim Polishing New Website!

The owners of HDR trucking have now started a second business polishing rims.  We are proud to announce the launch of D and H rim polishing's new website, we wish you the best!

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LCM has a new website!

LCM moving forward with a new website, keeping up with the current marketing techniques of today as they lead the way as advertising and marketing specialist.

 

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Verriez goes live!

Our latest website project has just gone live for the London based executive search company Verriez. With a new responsive design based website and SEO the new site is sure to raise the profile of this already very successfully company. See http://www.verriez.com/

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Akira Studio's new website!

It's been a long time coming but our NEW website is finally live! This new offering very much reflects where our company is today and how much we have grown in the last few years - we hope you like it ;o) Visit: http://www.akirastudio.com/

 

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The town of Ingersoll

A nice article on one of our latest projects for the Town of Ingersoll: http://www.lfpress.com/2013/05/29/builders-town-officials-team-up-to-spread-the-word-about-ingersoll

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