It’s happened again: Google have made a change to their search algorithm and the tech world is throwing its hands in the air in shock.
We’re not sure quite why!
According to Moz, (1) Google changes its algorithm around 500-600 times per year.
That’s almost twice a day.
Most changes are so minor as to go unnoticed, but some are much more noticeable.
So, do you need to worry about Google’s changes, and how might they affect your business?
(Spoiler alert: yes and no!)
We all know that the internet is vast, huge, enormous, and that any website is just one little tiny speck in the online universe.
Yet still these stats on internet use and searches are pretty mind-boggling, and can be a bit scary.
So, we’ve taken some of the most eye-popping and actually drilled down into what they mean for your business website.
Your website’s success in appearing in relevant search results is basically down to two things:
• The visible content on your website - i.e. the text real people read
• The ‘under the bonnet’ hidden technical stuff - i.e. the stuff nobody reads
Meta tags sit somewhere in the middle - sometimes seen, sometimes not - which is why it’s so important to get them right.
Social media for business is a highly effective way of reaching people interested in your goods and services both locally and nationally.
That said, social media for business needs a clear strategy, a supply of quality content and someone with the time to manage it all.
This is where many smaller businesses like yours might struggle - finding the time to “do” social media.
So, here are our five top tips to help you make the most of your social media, with each tip taking just five minutes to complete.
Fill up that coffee mug, grab a cookie, and let’s make this happen!
Google is rebranding its PPC advertising platform Google Adwords as… Google Ads.
So far, so good.
However, dig a little deeper and it’s actually a rebrand of three Google advertising brands, which admittedly is less confusing than the current set-up.
So, what does the rebrand involve and will it affect your choice of whether to advertise using Google or Facebook, or both, or neither!