Akira Studio blog - Web Design London Ontario

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Selling pens to search engines: why quality SEO copy is essential for e-commerce sites

spectre dvd cover
At Akira, we build a lot of e-commerce websites, and we're always keen to discover new and better ways to help online store owners improve their site's visibility in the search engine results.

Nine times out of ten, this boils down to the need for well-written text that people and search engines want to read, and more importantly, converts a reader into a buyer.

The majority of our e-store owners don't actually make the products they sell. They are retailers selling well-known brands, and offer a whole catalogue of products to choose from.

The manufacturers provide pre-written descriptions and photos, so the temptation is just to copy and paste in the standard description, sit back, and wait for the orders to roll in.

Which they won't, for one simple reason...

 

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Top takeaways from BrightonSEO you can action now

brightonSEO cover 770x339Our SEO guru Kirsty attended a major UK conference on all things SEO last week, attending no less than 12 presentations during a packed day.

Here’s five of her favourite takeaways from the event, which attacted almost 1700 SEO experts from the UK and across Europe.

 

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Local search and the important of regular NAPs

sleeping aardvarkAt Akira, we’re acutely aware of the need for local businesses to be found in local searches.

We also know from personal experience how hard it can be to move your business from one location to another.

Our recent office move from Ingersoll to our new web design studio in London ON highlighted one very important process; consistent NAPs.

 

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All change - 7 easy ways to update your website

dusty BMW carHow old is your family car?

• Do you change it regularly to get all the new features and fuel savings?

• Or do you hold onto it until the fender is hanging off and the repair costs outstrip the value of the car?

Now, how old is your website?

• Is it fast and responsive, or a little slow off the mark?

• It it attractive and shiny, or a bit tired and rusty?

The good news is that with websites, unlike cars, you don’t have to rush out and buy a whole new one to get the latest features and styles. You can update the one you already have from Akira!

 

 

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The world’s best WordPress websites

wordpress logoAt Akira, we build our website using two systems, Joomla and Wordpress. We love Joomla for its power and stability, but WordPress takes the crown for ease of use and sheer flexibility.

Wordpress has come a very long way from it’s origins as a blogging platform. Now, some of the world’s biggest websites are built using Wordpress, and they couldn’t look and feel more different.

 

Here are some of the stand-out websites created in WordPress, including one of our own, so you can see for yourself just how flexible WP is….

 

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