“Reviews are the unsung heroes of SEO.” So said a speaker at BrightonSEO back in September, and the evidence is certainly mounting up in favour of reviews for a number of reasons.
Let’s start with the “why have reviews” question first. Here’s why.
• 90% of consumers read online reviews
• 88% of consumers trust online reviews as much as personal recommendations
So, does your website feature reviews? And if it does, are they accessible to search engines? Read on to discover why reviews should be be a key part of your SEO strategy…