Akira Studio blog - Web Design London Ontario

Everything you do in your business is, ultimately, marketing, from the flyers you print to the way you talk to your customers.

Digital marketing is simply the stuff you do using your pc or phone to help sell your business, and that includes your website, emails, social media posts, the lot.

So, we’re all digital marketers in some form or other, even if we get someone else to do the actual writing or website building or email newsletter (like Akira does for clients in Canada and the UK).

The problem is, sometimes we don’t tie all our marketing ideas together in a cohesive plan, and it all starts to get a bit messy around the edges...

At Akira, we build a lot of e-commerce websites, and we're always keen to discover new and better ways to help online store owners improve their site's visibility in the search engine results.

Nine times out of ten, this boils down to the need for well-written text that people and search engines want to read, and more importantly, converts a reader into a buyer.

The majority of our e-store owners don't actually make the products they sell. They are retailers selling well-known brands, and offer a whole catalogue of products to choose from.

The manufacturers provide pre-written descriptions and photos, so the temptation is just to copy and paste in the standard description, sit back, and wait for the orders to roll in.

Which they won't, for one simple reason...

Our SEO guru Kirsty attended a major UK conference on all things SEO last week, attending no less than 12 presentations during a packed day.

Here’s five of her favourite takeaways from the event, which attacted almost 1700 SEO experts from the UK and across Europe.

At Akira, we’re acutely aware of the need for local businesses to be found in local searches.

We also know from personal experience how hard it can be to move your business from one location to another.

Our recent office move from Ingersoll to our new web design studio in London ON highlighted one very important process; consistent NAPs.

How old is your family car?

• Do you change it regularly to get all the new features and fuel savings?

• Or do you hold onto it until the fender is hanging off and the repair costs outstrip the value of the car?

Now, how old is your website?

• Is it fast and responsive, or a little slow off the mark?

• It it attractive and shiny, or a bit tired and rusty?

The good news is that with websites, unlike cars, you don’t have to rush out and buy a whole new one to get the latest features and styles. You can update the one you already have from Akira!