Akira Studio blog - Web Design London Ontario

“Reviews are the unsung heroes of SEO.” So said a speaker at BrightonSEO back in September, and the evidence is certainly mounting up in favour of reviews for a number of reasons.

Let’s start with the “why have reviews” question first. Here’s why.

• 90% of consumers read online reviews
• 88% of consumers trust online reviews as much as personal recommendations

So, does your website feature reviews? And if it does, are they accessible to search engines? Read on to discover why reviews should be be a key part of your SEO strategy…

Backlinks have come a long way from the early days when you could simply buy them by the bucketload for a few dollars - and thank goodness for that.

Today’s backlinks need to be from good quality, relevant sources in order to please the search engines and to stand any chance of improving your website rankings.

So, how can you improve your backlinks without hours of work?

As our regular clients know, we’re big fans of Apple tech here at Akira Studio. However, we’re not rushing out to buy the new iPhone 7 (or iPhone 7 Plus) quite yet, and here’s why.

We use our iPhones as smart phones.

Yes, that might sound shocking and archaic, but we make calls on them, receive emails and browse the web.

Yes, we do listen to music, take photos and post the to our social media accounts, but ultimately it’s a smart phone.

However, the much-trumpeted new features to the iPhone 7 seem to be all about video and music.

So, how could a new iPhone 7 benefit your business?

Oh we do like to be beside the seaside...

Despite Brighton looking decidedly underwhelming in the rain, SEO guru Kirsty spent a wonderful day at probably the best UK search marketing conference, held just across the road from the beach and the remains of the iconic pier.

Not that she saw much of the seafront, spending all day eagerly capturing top tips from the movers and shakers in website content management, search, social media and more.

Here are just a few of them. Enjoy!

If ever business owners needed proof that the next generation of Canadians love their smart phones, Pokemon Go is it.

The hugely popular game has seen adults and kids alike take to the streets to hunt down virtual characters - and use up vast chunks of data allowances in the process.

In case you haven't a clue what Pokemon Go is, it's an augmented reality game.

Players hunt down characters from the popular Pokemon series in the real world using an app on their mobile phone. The app guides players to the location of over 150 types of Pokemon creatures which are roaming wild in their neighbourhood.

And the app is eating into your mobile phone battery power and monthly data allowance every second of the hunt...