At Akira, we build a lot of e-commerce websites, and we're always keen to discover new and better ways to help online store owners improve their site's visibility in the search engine results.
Nine times out of ten, this boils down to the need for well-written text that people and search engines want to read, and more importantly, converts a reader into a buyer.
The majority of our e-store owners don't actually make the products they sell. They are retailers selling well-known brands, and offer a whole catalogue of products to choose from.
The manufacturers provide pre-written descriptions and photos, so the temptation is just to copy and paste in the standard description, sit back, and wait for the orders to roll in.
Which they won't, for one simple reason...