Ever wondered how online shops seem to know what you want before you do?
Each time you browse, Amazon (for example) will pop in that scrolling bar of items at the bottom of each product page called “Customers who bought this item also bought”. It’s (usually) full of relevant products like the one you’re looking at.
Now flip back to the Amazon home page and you’ll be presented with “Related to Items You’ve Viewed”. This is where things get interesting, because the choices it shows you are not necessarily directly linked to what you have just been looking at.
As Akira's SEO guru, I'm fascinated by this kind of search results. I just looked on Amazon at the DVD box set of the kids animated films “Hotel Transylvania 1 & 2.” As I’d expect, the “Customers also bought” section shows me other light-hearted children’s animated films, such as ‘Minions’ and ‘The Good Dinosaur’.
Flip back to my home page, and the choice gets more eclectic: “The Lady in the Van’, “Bridge of Spies”, “Spectre’. These mix what I’ve looked at previously with my current viewing, but all within the same category - DVDs.
What has this to do with website SEO and a wet dog? Read on and find out....