Everything you do in your business is, ultimately, marketing, from the flyers you print to the way you talk to your customers.
Digital marketing is simply the stuff you do using your pc or phone to help sell your business, and that includes your website, emails, social media posts, the lot.
So, we’re all digital marketers in some form or other, even if we get someone else to do the actual writing or website building or email newsletter (like Akira does for clients in Canada and the UK).
The problem is, sometimes we don’t tie all our marketing ideas together in a cohesive plan, and it all starts to get a bit messy around the edges...