As a small business owner, it’s sometimes hard to keep up with the latest trends and fashions, let alone look ahead to what might be hot next year.
Which is precisely why we like Trendwatching* so much.
While the company provide very detailed (and very expensive) reports for global brands on predicted trends in consumer behaviour, they also let us smaller businesses in on the major trends for the year ahead.
These parent mega-trends (their words, not ours!) are not a ‘must do’ for smaller businesses, but they do give an idea of what the big name brands might be aiming for...