Client: Heelan Associates
Project: Rebranding and new website
Heelan Associates are a second-generation family company of accountants based near the historic city of Portsmouth in the UK.
Faced with an increasing number of locally-based and online competitors offering low price accountancy, owner Dan Heelan decided to focus instead on what Heelan Associates were best known for - exceptional, personal service.
Dan approached Akira Studio to rebrand the company, including a new logo and total revision of their printed materials such as letterheads and information folders. Central to the rebranding was a new website based on their slogan "Traditional values, modern thinking", which would appeal to local businesses, limited companies, individuals and the self-employed.
Akira Studio designer Tony created a clear, professional website with a smart teal blue and grey colour palette. A rolling image header on the home page injects flashes of brighter colour with a subtle sense of humour, including a very pink piggy bank!
SEO expert and copywriter Kirsty popped down to see Dan at his offices in Waterlooville, and drew up a sitemap to highlight the complete range of Heelan Associates services, including their new business start up packages. She also conducted detailed keyword research into their services, especially the new UK legal requirement for Auto Enrolment Pensions. She created new text for all web pages, and also set up new social media Company pages using the new branding.
The combination of Tony's iconic design and Kirsty's open, fresh 'voice' for the webtext has proved to be a hit both with the client and their clients.
"Just a quick one to say we had our first ‘Ghostbusters moment’* today - our first cold call who found us on Google! Pretty good lead too, ideal client. Something must be working!"
Dan Heelan, Heelan Associates
- Complete rebranding service
- New logo design
- Complete new mobile-friendly website design
- Capacity for dedicated area for future online clients built in
- SEO research and keyword integration to maximize exposure in SERPs